The below chart represents the genealogy of the FansEdge logo created by Dmitry Kirsanov Studio for the FansEdge site team. Each vertical column contains drafts that were presented simultaneously to the client, and columns are arranged chronologically from left (the first series of drafts) to right (the last couple of images, of which the bottom one was chosen as final). Horizontally, each logo or group of logos is aligned with its ancestor in the previous series that was selected for further development. The chart illustrates our studio's interactive design process of working closely with the customer to achieve the best possible result.